Fitness Products Direct

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itness Products Direct was using modified WooCommerce to create a wholesale store, but the user experience wasn't what they wanted. With our Webflow platform we were able to build a beautiful showcase of each product.

User Experience is just as important as aesthetics when it comes to web designs.

Simple navigation in two menus allowing users to search through products easily.

Developer Notes:

Fitness Products direct needed a product catalog where they could advertise their products but only enable eCommerce for their distributors. This required a private eCommerce store combined with a customer portal and full public product database. The design we chose was guided by the equipment itself, as it was the main showcase of this website. The theme of the site is inspired by their existing brand, but with a modern spin. The overall turnaround for this website between two separate development phases was around seven months.