elect Roofing Contractors was dealing with an outdated WordPress website which failed to translate their scale of their projects and how in depth their services were. The old gallery was difficult to navigate and the projects were disorganized. Webflow was able to solve all of these issues while also crafting a more well-rounded company website. Additionally, Select Roofing Contractors employed ESO-EXO to create a full social media and search engine optimization campaign after their previous marketing company began to show little improvement month to month.
The best way to capture attention is with professional media ensuring proper organization.
The new website offers a "trophy case" of amazing roofing photography from many of the local Northern Colorado roofing project they completed. Being able to organize them and scroll through them is a huge improvement compared to their competition.
When we sat down with the owner of Select Roofing Contractors, Zack, he expressed his concern that the old website didn't make his company feel as capable and professional as they were. Therefore, the focus going forward was to emphasize the awards the company has earned and the other prestigious companies they've worked with. The total project time for this website was 6 weeks and the bulk of our work came down to organizing, optimizing and categorizing roofing project content. From the homepage until the free estimates page, we set out to convey a company that is not only deeply involved with their community but has contributed a lot to both commercial and residential roofs in the area.
The old marketing firm hadn't do much 'failed' as they had simply stopped earning their monthly budget. A lack of communication is a good sign it may be time to find a new marketing company. We pride ourselves on staying up to date on company information while never allowing the customer to feel neglected. Select Roofing Contractors loves the monthly analytics meetings that are a part of their ongoing Search Engine Optimization campaign. It allows the owner to be involved in marketing without having to micromanage us. Transparency without jargon allows us to maintain a great relationship with Zack and his company.
A beautiful responsive gallery allows a corporate website to be more than a cut-and-dry way to convey information. Taking an old website and transforming it into something SRC can be proud of and use to get their brand in-front of larger clients.